Who doesn't love the vibrant energy of a packed baseball stadium!?
The energy of the screaming fans. The loud music. The announcers voice filling the stadium speakers. The crisp sound of the ball meeting the bat...or the hollow that fills the air if/when it doesn't. The sound of the unanimous gasp as the ball almost nails the batter! Fans either grunting or cheering in response to the next home run, or strike out.
And yet, there is one sound that roars far above the rest, yelling...
"NO LINE! NO WAIT!"
Food and drink vendors spend hours in the hot sun, screaming at the top of their lungs. I mean SCREAMING as if their lives (or livelihood) depended on it (which it does I presume!).
Real quick, let me just preface this point by saying that patience is a virtue which I am actively working on developing. Traditionally, I am not one to enjoy waiting in lines. Not at the grocery store. Not at the mall. Not at the movie theatre (although I do love movies). Not at the little theme parkes or festivals. Nothing. If there is a shorter line, a VIP ticket, a kiosk or an online pre-purchase option - you'd better believe that's the one I'm choosing...
However, on this particular day, at this particular baseball game, something happened that I couldn't believe. I heard that man walk by me over-and-over, offering to deliver the food that I wanted right to my seat. But I wasn't interested. I found myself actually WANTING to wait in line instead.
Well, probably for the same reason the other 1,000+ people wanted to wait in the food/drink line as well...
FOR THE EXPERIENCE!
I wanted the experience of ordering a hot dog and french fries at the game. I wanted to go to the little booth and put ketchup on it myself. I wanted to walk through the new stadium, and venture back to my seat before I started eating. In some ways, waiting in line helped me feel like a part of something bigger. It made me feel like, for a brief moment in time, I belonged there. Among the fans. In that line. Ordering that food. I know it seems strange, but it's true!
So what does this mean for you and your business or career? Simply look for ways to make experiences with and for your clients, customers and collaborators. Sometimes moving people through a process quickly and efficiently isn't always what they want. Sometimes slowing things down, and really taking the time to develop a custom experience they will want to be a part of is what will set you a part from your competition.
What are some ways you can turn your business or your hobbies into experiences that other people will want to enjoy? Share about it in the comment section and SUBSCRIBE BELOW!