“According to research, 80% of people prefer a series of articles versus an advertisement; 70% of people agree that content marketing makes them feel closer to a product or business, while 60% credit content for helping them make better product decisions.”
- Written by Mike Lannin
In branding and business, original content is king.
Content marketing is a powerful strategy for reaching your ideal client. By providing helpful tools and resources, businesses can earn their customer's trust and goodwill long before, and well after, each purchase.
THE PERVASIVE PROBLEM:
I have seen how difficult it can be for small business owners and creative entrepreneurs to write engaging content for themselves, simply because of their hyper-detailed outlook on day-to-day operations. However, all they may need is an outsider’s unique perspective and expertise to turn complex language into simple terms that customers can better connect with.
That’s where I come in.
THE STELLAR SOLUTION:
In order to connect with your ideal client, you must first match your business offerings with the customer's recurring needs. Then, once you have discovered how to solve the customers problems, you create accessible written resources for them to utilize.
“To avoid getting skipped over or ignored, savvy digital marketers must craft messages that their target audience wants to see. When small businesses communicate with their customers by providing information instead of offering a sales pitch, the consumer will listen. The message and the brand is no longer an interruption, but a valued information provider.”
- Written by Dan Antonelli on Entrepreneur.com
THE TOP 3 BENEFITS OF HIRING A FREELANCE CONTENT WRITER:
1. Financial Stewardship: You will get the most value from your marketing dollars. By creating digital resources just once, you will continue to see engagement long after you share these digital assets with the online community.
2. Personal Productivity: Time is money. By outsourcing your creative writing to a passionate content professional like myself, you will spend more of your valuable time and energy doing what you love!
3. Content Diversity: By hiring a dedicated and experienced creative writer, your content is guaranteed to be one of a kind.
If you're ready to craft engaging content that connects with your customer's and ideal clients, schedule a consultation by visiting me at www.stasiarose.com or messaging me via LinkedIn.
Let's do this!
First published on my LinkedIn profile
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